by The Africa mobile phone accessories market consists of a wide range of products such as headphones, chargers, power banks, protective cases, screen guards, and memory cards. Mobile phone accessories enhance the functions of smartphones and help extend their battery life. Rising smartphone penetration coupled with increasing disposable income has augmented the demand for these accessories in Africa. Additionally, growing popularity of wireless accessories is propelling the market growth.
Africa Mobile Phone Accessories Market is estimated to be valued at US$ 3552.24 Bn in 2024 and is expected to exhibit a CAGR of 8.0% over the forecast period 2024 to 2031.
Market Key Trends
One of the key trends gaining traction in the Africa mobile phone accessories market is the increasing popularity of wireless accessories. Products such as wireless headphones and earphones are witnessing high demand particularly among youth due to their convenience of use and stylish design. Manufacturers are introducing advanced features like noise cancellation, long battery life and compact sizes in wireless headphones. Further, growing consumer awareness about battery safety and rising sales of power banks through e-commerce platforms are fueling the market growth. Mobile phone protective cases market is also experiencing noticeable growth on account of surging sales of high-end smartphones and need for protecting expensive devices from damage.
Key Takeaways
Africa Mobile Phone Accessories Companies as operating in the Africa Mobile Phone Accessories are IBM Corporation, Microsoft Corporation, Oracle Corporation, Software AG, Tibco Software Inc. The increasing adoption of smartphones has served to boost demand for mobile phone accessories such as power banks, headphones, and screen protectors among others. Africa being a fast growing economy presents lucrative opportunities for market players to expand their customer base. Major players are focusing on strategic partnerships and innovations to strengthen their presence in the region.
Growing demand in the market: The rising disposable incomes and burgeoning youth population is anticipated to drive the demand for mobile phone accessories such as headphones, chargers, and protective case over the forecast period. Additionally, the rapid urbanization and improving network connectivity are increasing the adoption of smartphones which in turn is fostering the growth of accessories market.
Global expansion of the market: Key players are actively engaging in new product launches, partnerships, and mergers & acquisitions to penetrate untapped markets and reinforce their footprint in the Africa region. Market players focus on offering customized and value added products to appeal wider customer base. Furthermore, availability of affordable accessories online is promoting sales volumes significantly across rural areas.
Porter’s Analysis
Threat of new entrants: The threat of new entrants is low due to high infrastructure and capital requirement needed to produce mobile phone accessories.
Bargaining power of buyers: The bargaining power of buyers is high due to availability of variety of options and substitutes in mobile phone accessories.
Bargaining power of suppliers: Suppliers have low bargaining power due to presence of numerous suppliers and raw material producers in the market.
Threat of new substitutes: The threat of new substitutes is moderate as new technologies can disrupt existing product categories.
Competitive rivalry: The competition in market is high among existing players.
Geographical Regions
Africa being the second largest and second most populous continent in the world, the market for mobile phone accessories is concentrated majorly in North Africa and Southern Africa regions which accounts for over 60% of the total Africa market value. Egypt, South Africa, Nigeria and Algeria are few of the leading country markets.
The East Africa region representing countries like Kenya, Uganda, Tanzania and Ethiopia is expected to witness fastest growth during the forecast period. This can be attributed to increasing disposable income, rapid urbanization, growing youth population and improving telecom infrastructure in the region which is supporting the rising sales of smartphones and corresponding accessories growth.
*Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it
About Author - Money Singh
Money Singh is a seasoned content writer with over four years of experience in the market research sector. Her expertise spans various industries, including food and beverages, biotechnology, chemicals and materials, defense and aerospace, consumer goods, etc. LinkedIn Profile
