by Clamshell packaging has been gaining immense popularity owing to several advantages such as product visibility, durability, tamper evidence, security, moisture barriers and re-sealability. Clamshell packaging is extensively used for packaging food products, consumer goods, electronics as well as in healthcare and pharmaceutical sectors. Food items such as snacks, desserts, fresh fruits and vegetables are commonly packaged in clamshells due to their ability to offer product visibility and tamper evidence. The unique product display properties of these packaging help attract consumers and increase impulse buying at point-of-sale. With growing demand for packaged and ready-to-eat food items, clamshell packaging market has witnessed steady expansion over the years.
The global Clamshell Packaging Market is estimated to be valued at US$ 11.10 Bn in 2023 and is expected to exhibit a CAGR of 3.7% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.
Market key trends:
Sustainable packaging is one of the major trends being witnessed in the clamshell packaging market. Manufacturers are focusing on developing eco-friendly materials and designs to reduce plastic waste. Use of bioplastics made from renewable plant-based sources such as corn starch, sugarcane and vegetable oil is gaining momentum. Similarly, efforts towards increasing recyclability and reusability of clamshells through innovative designs are being made. For instance, easy peel hinge designs, compostable materials and mono-materials enable better sorting and recycling of used clamshells. Rising environmental concerns and implementation of plastic bans by governments worldwide will further propel the demand for sustainable clamshell packaging solutions in the coming years.
Porter’s Analysis
- Threat of new entrants: The clamshell packaging market requires huge investment in manufacturing plants and machinery. Established players have economies of scale and brand recognition which pose significant barriers for new companies.
- Bargaining power of buyers: Large retailers have substantial bargaining power due to their bulk purchasing abilities. They can negotiate lower prices from suppliers and switch between packaging alternatives easily.
- Bargaining power of suppliers: Major raw material suppliers like plastic resin producers have some bargaining power due to limited availability of suppliers. However, packaging manufacturers can source from different suppliers to avoid complete dependence.
- Threat of new substitutes: Alternatives like blister packs, shrink wraps are substitutes for certain products but clamshell packaging remains the best solution for various industries due non-breakable and tamper proof characteristics.
- Competitive rivalry: The market is competitive with presence of many global and regional players. Companies compete based on pricing, product quality, innovation, and supply chain management.
Key Takeaways
The global clamshell packaging market is expected to witness high growth. The global Clamshell Packaging Market is estimated to be valued at US$ 11.10 Bn in 2023 and is expected to exhibit a CAGR of 3.7% over the forecast period 2023 to 2030.
Regional analysis: North America dominates the market currently owing to large food and consumer electronics industries in the US and Canada demanding secure packaging solutions. Key players operating in the clamshell packaging market are Berry Global, Dow Chemical Company, Amcor, Sonoco Products Company. Asia Pacific is projected to experience fastest growth during the forecast period 2023-2030. China, India are witnessing rising incomes, expanding middle class populations consuming more packaged food and consumer products. Large consumer markets invite investments in packaging infrastructure and manufacturing capabilities.
Key players operating in the clamshell packaging market are Berry Global, Dow Chemical Company, Amcor, Sonoco Products Company. The leading packaging companies continuously focus on product innovation, mergers and acquisitions to consolidate their presence and offerings. Companies also establish manufacturing plants in high growth regions to cater emerging local and export demands. Sustainable and customizable packaging solutions continue to gain popularity among brand owners and retailers.
*Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it
