by It offers vibrant images, superior image quality, affordable pricing, rugged durability, wide viewing angles and low power consumption well-suited for business applications.
The global Commercial Display Market is estimated to be valued at US$ 59.72 Bn in 2024 and is expected to exhibit a CAGR of 6.1% over the forecast period 2024 to 2031.
Key Takeaways
Key players operating in the Commercial Display are Cdw Corporation, Cisco Systems, Inc., Dell Technologies Inc., Koninklijke Philips N.V., LG Display Co., Ltd., NEC Display Solutions., Panasonic Corporation, Samsung Electronics Co., Ltd., Sharp Corporation, Sony Corporation, Allsee Technologies Ltd., AUO Corporation, Baanto International Ltd., BOE Technology Group Co. Ltd., Christie Digital Systems Canada Inc., Corning Incorporated, E Ink Holdings Inc., Elo Touch Solutions, Inc., Euno Displays Technologies SL, Guangdong Baolun Electronic Co., Ltd, HannStar Display Corporation, Japan Display Inc., Kent Displays, Inc., Koninklijke Philips N.V., Panasonic Corporation, Planar Systems, Inc., Shenzhen Tiancheng International Technology Co., Ltd., TCL China Star Optoelectronics Technology Co.,Ltd., Tech Global Inc., ViewSonic Corporation.
The growing demand of digital signage is acting as a major driver for the Commercial Display Market Size. The increasing preference of visual content in retail stores, malls, airports is propelling the adoption of digital signage across different industries. The rising trend of experiential marketing is complementing the demand of commercial displays.
The Commercial Display Market players are expanding their business globally. The companies are focusing on partnerships, acquisitions and new product launches to strengthen their presence across international markets. For instance, in 2021 Planar acquired Shenzhen Layos Technology Co. to enhance its video wall offerings and expand its market share in China.
Market Key Trends
Innovation is considered as one of the key trends in the Commercial Display Market. The companies are investing heavily in R&D to develop advanced technologies such ambient light sensing, touch screens, 4K/8K resolution, artificial intelligence integration to offer heightened visual experiences. In 2021, Samsung launched ‘The Wall’ – the world’s first MicroLED modular TV to provide viewers crystalline images. Increased adoption of OLED and Mini LED technology by manufacturers will also drive the market growth during the forecast period.
Porter’s Analysis
Threat of new entrants: The threat is moderate as the capital required for entering this market is high due to high R&D costs involved. However, ease of vertical integration can help new entrants enter the market.
Bargaining power of buyers: The bargaining power of buyers is high as the market has large buyers who can negotiate on price and demand other concessions.
Bargaining power of suppliers: The bargaining power of suppliers is moderate as raw material supplies are concentrated and suppliers have a moderate bargaining power.
Threat of new substitutes: The threat is high due to substitutes like projectors, mobile displays etc which provide similar functionality at a lower cost.
Competitive rivalry: The rivalry is very high due to presence of global players offering differentiated products.
Geographical regions
North America accounts for around 35-40% of the global commercial display market in terms of value owing to high demand from various industries including education, corporate offices and retail sector.
The Asia Pacific region is expected to witness the fastest growth during the forecast period due to rapid economic development, rise in disposable incomes and urbanization. Countries like China, Japan and South Korea are major manufacturing hubs for commercial displays. Increasing investments in digital infrastructure will further propel the market growth in emerging economies of Asia Pacific.
*Note:
1.Source: Coherent Market Insights, Public sources, Desk research
2.We have leveraged AI tools to mine information and compile it
