by Bodybuilding supplements include protein powders, amino acids, creatine, weight gainers and fat burners/cutting supplements. Bodybuilding supplements provide several health benefits like promoting muscle gain, reducing fat deposits, enhancing energy and endurance levels. The increasing demand for these supplements among athletes and bodybuilders to gain strength and performance advantages while sculpting physique has been a major driving factor for the market.
The Global Bodybuilding Supplements Market is estimated to be valued at US$ 38.12 Bn in 2024 and is expected to exhibit a CAGR of 7.9% over the forecast period 2024 To 2031.
Key Takeaways
Key players operating in the global bodybuilding supplements are Glanbia plc, Abbott, GSK, Amway, Nestlé S.A., MusclePharm., BA Sports Nutrition, CSN, AMCO Proteins, DYMATIZE ENTERPRISES, LLC., CytoSport Inc., Iovate Health Sciences International Inc, RSP Nutrition, GELITA AG, Hoogwegt., Mondelez International group., QuestNutrition & WorldPantry.com LLC., and The Bountiful Company. The key players are focusing on product innovation and are continuously investing in research and development to develop advanced formulations.
The rising awareness regarding physical fitness and growing popularity of recreational bodybuilding among millennials present significant growth opportunities for supplements manufacturers. Technological advancements like customized formulations, addition of probiotics and easy to consume formats like gummies are expanding the potential consumer base.
Technological advancements in nutritional formulations like customized blends, addition of probiotics and prebiotics and development of easy to consume formats like gummies and bars are expanding the scope of the Global Bodybuilding Supplements Market Size
Market Drivers
The surging youth population particularly in developing countries is one of the key drivers. Young population is increasingly engaging in recreational bodybuilding and participating in amateur bodybuilding competitions. This has boosted the demand for supplements. Moreover, growing health consciousness and pursuit of fitness as a lifestyle among people is another factor spurring the growth of bodybuilding supplements market globally.
Challenges in Global Bodybuilding Supplements Market
The global bodybuilding supplements market is facing various challenges. The increasing health consciousness among consumers is compelling them to follow a healthy diet and regular exercise routine instead of relying on supplements. This threatens the growth opportunities for supplements manufacturers. Moreover, the frequent changes in consumer preferences pose challenges in catering to dynamic consumer needs. The market also faces stringent regulations regarding the ingredients used in supplements. Regulators continuously monitor products for unsafe ingredients, misleading labeling, and adulteration. This increases compliance costs for companies.
SWOT Analysis
Strengths: Growing popularity of bodybuilding as a sport and lifestyle choice is driving the demand for specialized supplements. Wide range of products targeted at different fitness goals.
Weaknesses: High prices of premium supplements limit their adoption. Changing consumer preferences is challenging for companies to sustain.
Opportunities: Emergence of herbal and plant-based supplements due to rising health consciousness. Growing focus on women’s fitness segment offers new growth areas.
Threats: Strict regulations on content, labeling, and marketing can disrupt business operations. Intense competition from local and private label brands.
Geographical Regions
North America currently holds the largest share in the global market due to increasing gyms and fitness center memberships in the region. The United States accounts for the major share due to rising health awareness among millennials and baby boomers.
Asia Pacific is expected to grow at the fastest rate during the forecast period. Factors such as increasing disposable incomes, rising middle-class population, and growing interest of youth in bodybuilding as a career are driving the market in the Asia Pacific region. Countries like China, India, and Japan will emerge as highly lucrative markets
*Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it
