by Notebooks provide computing facilities along with better mobility compared to desktop PCs. They are equipped with an LCD or LED display screen, keyboard, touchpad or pointing stick as main input devices and have an integrated battery to allow extended mobility. Notebooks find extensive applications in business, education, personal use and emerging fields including gaming, content creation and virtual/augmented reality.
The Global Notebook Market is estimated to be valued at US$ 168.22 Bn in 2024 and is expected to exhibit a CAGR of 16% over the forecast period 2024 to 2031.
Key Takeaways
Key players operating in the global notebook market are Zeotis Inc, Elanco Animal Health Incorporated, Virbac, Kindred Biosciences, Inc., Nippon Zenyaku Kogyo Co., Ltd., Bioiberica S.A.U., Dechra Pharmaceuticals Plc, and Toray Industries, Inc. Growing demand for thin and lightweight notebooks from millennial consumers coupled with proliferation of e-learning is expected to drive the global notebook market. Manufacturers are expanding to untapped regions of Asia Pacific and Latin America propelled by significant technology transformation and increasing disposable incomes in these regions.
Market key trends
One of the prominent trends gaining traction in the Global Notebook Market Demand is innovation in laptop designs. Manufacturers are designing ultrabook variants with thin and lightweight chassis weighing less than 1.5kg along with long battery lives. 2-in-1 convertible notebooks combining laptop and tablet functionalities in single devices are also gaining popularity. Foldable and rollable notebook prototypes with flexible OLED displays are in development stage. Such innovative form factors are expected to enhance portability and user experience driving higher adoption of notebooks across industries over the forecast period.
Porter’s Analysis
Threat of new entrants: Low economies of scale in manufacturing and strong brand loyalty towards existing products will create barriers for new entrants.
Bargaining power of buyers: Large buyers can negotiate low prices due to their high purchase volumes.
Bargaining power of suppliers: Suppliers of raw materials have a concentration in few companies which gives them higher negotiating power.
Threat of new substitutes: Alternatives like notebooks, laptops and tablets pose a moderate threat of substitution.
Competitive rivalry: Intense competition between incumbent brands to achieve product differentiation through innovations.
Geographical Regions
North America accounts for the largest share of the global notebook market, followed by Asia Pacific. This is attributed to the high disposable income and greater spending on consumer electronics in countries like the US and China.
The Asia Pacific region is expected to witness the fastest growth during the forecast period. Increased digitization of workplaces and classrooms along with growing e-learning trend in developing nations like India and Indonesia will drive the demand for notebooks in the region. Rapid economic development and rising affordability are also supporting the market expansion.
*Note:
1.Source: Coherent Market Insights, Public sources, Desk research
2.We have leveraged AI tools to mine information and compile it
