by The Evolution of Print Labels
Labels have come a long way since the days of simple handwritten markings. Early on, labels were small paper or parchment tags tied to goods with string for identification purposes during transport or trade. As industries expanded and manufacturing processes became more complex, there was a need for more durable labels that could withstand various conditions encountered in warehouses, shipping containers and store shelves. New technologies allowed for printing on a wider range of materials like paper, plastic and metal foils suitable for different labelling applications.
Today’s Print Label everage advanced digital and inkjet printing methods to deliver high resolution images, barcodes and variable data right onto the label surface. Smart labels integrated with RFID or NFC chips can store and transmit product information electronically as well. The materials, adhesives and printing capabilities now match the functional requirements at each point in the supply chain. Labels serve important logistical, regulatory, branding and marketing roles through every stage from production to the consumer’s hands.
Labelling Requirements in Manufacturing
In a typical manufacturing process, labels are first applied at the production line to identify individual items, batches and shipments. Basic labels listing part numbers, expiry dates, manufacturing dates and lot codes help maintain traceability back to raw material sourcing and production batches in case of recalls.
More detailed labels may also be required to disclose ingredients, nutrition facts, weights/volumes and precautions according to regulations. These compliant labels ensure products meet legal standards before distribution. Specialty chemicals, electronics and medical devices especially require certification through labels as proof of quality control testing.
Labels in Warehousing and Distribution
Warehouses rely on clearly printed labels to organize vast inventories, track shipments in and out, and fulfill demands efficiently. Durable barcode labels allow for effortless scanning of stock-keeping units (SKUs) during put-away, picking, packing and transport. Bin location labels guide workers to shelving areas.
Labels for Cases, Cartons and Pallets
Outer packaging like boxes and pallets going through various handlers in the supply chain must have extra robust barcode labels and numbers printed legibly from all angles. Weatherproof labels extending the full product lifetime undergo stresses from stacking, impacts, moisture and UV exposure. Advanced print materials like metallized polyester hold up better than paper under these conditions.
Intelligent Packaging with Interactive Labels
Some packages employ interactive labels that sense temperature, vibration, humidity or gases inside. These smart labels change colors or patterns to instantly signal faults like broken cold chains. RFID/NFC labels carry product histories and real-time sensor readings electronically for automated distribution workflows and freshness verification at retail points of sale. Such intelligent interventions reduce wastage tremendously.
Store Signage and Shelf Labels
Once products reach stores and shelves, additional labelling comes into play for merchandising. Prominent branding, graphic designs, promotions and pricing catch consumer attention on shelves. Detailed ingredient labels, use instructions, recyclability guides etc. empower shoppers. Flexible label systems reconfigure periodically for layout changes, new products, discounts and compliance audits.
Labels as Marketing Communication
Beyond logistical roles, package labels serve directly as marketing touchpoints engaging potential buyers. Emotive graphics, insightful contents and eye-catching designs introduce brands and subtly influence choices. Variable print capabilities address niche target segments with tailored messaging. Compliant nutrition labels sway health-conscious segments towards “clean labels”.
Role of Print Technology
Digital printing empowers just-in-time, low volume and “one-off” labelling needs across supply chains with fast turnaround. As production landscapes evolve rapidly in response to demand signals, labels printed on demand adapt changes instantly without wastage of inventory. Technologies like on-carton, in-mold and shrink sleeve labels integrate aesthetically into molds and packages, eliminating secondary processes. Continuous inkjet labelling automates high-speed production lines. Advanced materials allow print directly onto surfaces like glass, metals and 3D shaped products expanding labelling applications ubiquitously.
constantly innovating print labels keep pace with transformation across industries to smoothly streamline processes, safeguard integrity, enhance experiences and maximize value throughout the customer lifecycle, thereby fueling business growth sustainably. Their wide-ranging impacts make printing an indispensable function within supply chain ecosystems.
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1. Source: Coherent Market Insights, Public Source, Desk Research
2. We have leveraged AI tools to mine information and compile it.
